AliExpress is a popular e-commerce platform that rivals Amazon. This online retailer based in China has popularized its trade in the Kenyan market for some time now. The need to attract Kenyan customers was sought when partnering with Telco Safaricom to help pay. See, a large number of Kenyans depend on mobile money services as a substitute for other solutions such as card payments or online. This made it difficult for foreign e-commerce sites to grow locally, although the option to use the local payment system came into effect.
In addition to establishing a partnership with Safaricom (which allows buyers to get access to product prices in local currencies as well), AliExpress has made another agreement with Choice International Forwarding to add to the country’s logistics industry. The company says it has been in the African market for the past twenty years. Local presence and new partnerships, supported by two storage facilities, will see faster product shipments at reasonable prices.
While product shipments from e-commerce platforms have not been honed (some shipments take longer than promised, and choosing products is not a smooth exercise at the local post office for various reasons), some improvements have been seen lately based on the influx of e – international commerce that promises faster delivery. Now, AliExpress merchants will ship items to their customers in Nairobi in less than 10 days (and under 20 days for other cities) by utilizing China International’s expertise.