AmorePacific loosens duty free purchase restrictions in bid to boost sales
South Korean beauty company AmorePacific has relaxed its restrictions on the number of purchases a consumer can make via its online and in-store duty free stores.
The move sees the retailer loosen the policy to allow consumers to buy more than the previous five product limit, while the maximum spend per customer has increased from US$1000 to US$2000.
According to industry sources it is thought the company has relaxed its policies in order to scoop back some sales from rival LG Household & Health Care, which trumped the company last year.
Speaking to The Investor, an AmorePacific spokesperson said, “We now restrict based on type of products and not brands, which makes it possible for customers to buy more than five products under the same brand.”
The restrictions were initially put in place just nine months ago in a bid to crack down on ‘daigong’ – Chinese informal cross border traders that are said to buy Korean products in large quantities and sell them for a profit in the Chinese market.
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