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Canadian consumers vote on best new beauty and personal care products

“Beauty shoppers won’t compromise on great results, and the key to victory for beauty winners in the BNPAs continues to be superior effectiveness,” ​Robert Levy, president of BrandSpark International and founder of the Best New Products awards, emphasizes in a press release announcing the 2018 winners.

The market researcher’s survey of over 15,000 Canadian shoppers found that 9 in 10 consumers “seek [beauty and personal care] products that will be ‘gentle on skin,’ yet proven effective.” ​And, Brand Spark reports that “almost 2 in 3 shoppers say that products from the best ‘drug store’ beauty brands are as effective as those from more expensive prestige brands.”

Best New Products in beauty and personal care

In body care:

  • Body Wash, Dial Coconut Milk Body Wash

In skin care:

  • Facial Cleanser, L’Oréal Paris Pure Clay Cleansers
  • Facial Moisturizer, Olay Regenerist Whip
  • Facial Treatment, AVEENO Positively Radiant 60 Second In-Shower Facial
  • Lip Balm, eos Crystal

In color cosmetics:

  • Brow Cosmetic, Revlon ColorStay Brow Pencil
  • Concealer, Revlon Youth FX Fill + Blur Concealer
  • Eye Liner, L’Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner
  • Lip Colour, Revlon Ultra HD Metallic Matte Lipcolor
  • Makeup Tool, L’Oréal Paris Blend Artist Infallible Foundation Blender
  • Mascara, L’Oréal Paris Voluminous Lash Paradise

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