Today, eBay opened a physical idea store in the UK’s Wolverhampton. The month-long retail test will offer products from 40 small, nearby organizations and will have a progression of free, intelligent workshops. While eBay has opened pop-ups previously, this is the first of its sort in the UK, and it’s intended to test how physical and online retail may cooperate.
The QR codes will help eBay track sales and traffic metrics
Instead of trading money for merchandise, clients will make buys by checking QR codes. The items they purchase will at that point be conveyed, not completed. The QR codes will help eBay track deals and traffic measurements, which could advise how physical stores can drive isolated, online deals. The shop will “investigate how stores of things to come could join innovation with that indispensable human association with ground-breaking impact – whatever the span of the business,” said Rob Hattrell, VP of eBay in the UK.
eBay’s organization with Wolverhampton came about a year ago, after research uncovered that a fourth of the UK’s small retailers don’t have an online nearness, and 71 percent of those had no plans of creating one. Obviously, as organizations like Amazon explore different avenues regarding physical stores and cashless models, maybe eBay is hoping to travel toward that path also.