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Flash brand grows into licensed range

By Jo Howard
February 2, 2018

What More to produce line of household cleaning products after licensing brand from Procter & Gamble.

A new range of Flash household cleaning tools has launched in the UK and Ireland. UK manufacturer, What More has licensed the Flash brand from Procter & Gamble.

The range complements the leading brand’s existing offer of cleaning liquids, sprays, wipes and Magic Erasers. Used together the new household tools and surface care products are said to maximise cleaning power and efficiency.

The launch range consists of five mops with a variety of compositions and a two-tone mop bucket with wringer. The five mops offer a variety of functions and vary from 30% to 100% microfibre content.

The range of products will expand further in the second half of 2018.

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