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Goodyear promotes trio of Americas business unit executives

AKRON — Goodyear has promoted a trio of executives in its Americas business unit with responsibilities in the North American replacement and OE market segments.

The three are: Andy Traicoff, formerly vice president, sales and customer development, North America consumer; Mike Dwyer, chief marketing officer, North America consumer; and Chris Magana, director, categories, North America consumer

Mr. Traicoff, a 18-year Goodyear veteran, was named vice president, customer experience, Americas, tasked with developing an “integrated customer engagement approach” for the Americas region to make it easier for customers to do business with Goodyear.

Mr. Dwyer, a Goodyear employee since 2014, will become chief customer officer, North America consumer, with responsibility for OE as well as replacement sales.

Mr. Magana, a 20-year Goodyear veteran, has been named vice president and general manager, original equipment, North America consumer. He succeeds Ken Hertl, who plans to retire.

Goodyear Americas President Steve McClellan said, “The changes we are announcing today position us to win together with our customers, in consumer and commercial products, and across the Americas region, making it easy for consumers and fleets to buy, own and recommend Goodyear tires.

“I have enormous confidence in Andy, Mike and Chris and their ability to drive value for our customers.”

 

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