Google makes the products people search all over the world more expedient, including browsers everywhere, “Google Images”, YouTube and a redesigned “Google Shopping” platform, in an effort to make money better than online activities like Instagram and Pinterest .
With this redesign, the “Google Express” application will now be integrated into the “Google Shopping” application. Purchase options include online from merchants, in stores and directly from Google itself.
Buyers are given a personalized “Google Shopping” homepage where they can filter based on features, attributes and brands, read reviews, and watch product videos. The blue shopping cart icon shows where they can make a purchase, including the customer return and support function.
Traders can share their products on “Google Shopping”, Google.com, and Google assistants. Later this year, it will be expanded to YouTube and “Google Images”.
Ads that can be purchased on “Google Images” will allow merchants to highlight several products in sponsored ads. Traders can optimize their ads on “Google Shopping” by choosing whether ad campaigns appear on Google.com, “Image Search”, YouTube or elsewhere throughout the web.
Traders who are now using “Shopping Actions” for “Google Assistant” will be part of the new “Google Shopping” experience. They can also use “Showcase Shopping Ads”, a very visual format that combines lifestyle imagery, to drive traffic to their own site. This ad was previously available on “Google Shopping”, and now extends to “Google Images”, feeds on Discover and will be available later this year on YouTube. Google said it had seen 80% of the traffic from “Showcase Shopping Ads” to the retailer’s site coming from new visitors who found the brand.
Google says it has more than 2 billion store offers mapped to physical store locations globally, found by current local ad formats such as local discovery ads.
The new “Google Shopping” also allows merchants to provide ecommerce customers with shop pick-up options. To participate, they need to create a product landing page that shows when a shop pickup is available, and provides local inventory feeds so buyers know what items are in stock. They can also show which items can be quickly sent to the store to be taken. According to Google, 45% of global buyers buy online and buy in stores.
In 2018, Google launched “Smart Shopping Campaign”, using machine learning to optimize performance based on goals, with ads that can be displayed appearing on Google.com, image search, YouTube, and sites throughout the web.
In addition to optimizing online conversions, “Smart Shopping Campaigns” will immediately allow traders to optimize store visits, including displaying local inventory information. Traders will need product feeds, remarketing lists, and conversion tracking to launch the first campaign. They can join through e-commerce platform integration like Shopify or Magento.
The “Shopping Campaign” feature with Partners allows brands to use their own advertising budgets to promote certain excellent products in retail campaigns.