HEAD & Gorenje team for domestic appliances
By Samantha Loveday
January 29, 2018
New edition of Nutri Sport blender and connected kitchen scale to launch in spring.
HEAD has teamed up with household appliance specialist Gorenje for a new line of small domestic appliances, aimed at supporting a healthier lifestyle.
On show at ISPO Munich – the world’s largest international multi-segment exhibition for the sports industry – the new edition of Nutri Sport blender and connected kitchen scale will hit retail from spring.
Giuseppe Faranna, vp of the licensing division of HEAD, commented: “We are delighted to team up with Gorenje on this innovative and exciting project. Due to the global trend of rising consciousness of what we eat and drink, we have decided to start this project and Gorenje has been the ideal partner for us.
“Our knowledge of what athletes need and what performance means in terms of racing or winning tennis games, has been perfectly matched with the innovation power of Gorenje in small domestic appliances, considering also their long-lasting market experience.”
Aleksander Uranc, evp for small domestic appliances at Gorenje, added: “It is essential to be up to date with lifestyle trends and the most innovative technology that we build into all our appliances. Our vision is to provide users life-simplifying features that can make their everyday lives easier, especially when it comes to healthy nourishment.
“We are proud to cooperate with a brand as strong as HEAD. Their rich experience in manufacturing premium sports equipment and familiarity with the athletes’ needs help us develop innovative appliances for promoting a healthy lifestyle.”