ePlaza Magazine
Submit news for free

How This EU-Funded Startup Wants to Eliminate Online Apparel Returns

iSizeYou wants to help consumers take accurate body measurements so they can shop smarter for clothing online, and return fewer ill-fitting items.

An EU-funded startup wants to solve the problem of choosing the right size when shopping for clothes online.

iSizeYou, a mobile app for Android and iOS that’s still in beta, is using consumers’ smartphones to target the wholly unsustainable problem of online apparel returns, which were estimated to run as high as 40 percent and cost European e-commerce retailers 400 million euro ($492 million) in 2016. Because they can’t try before they buy like they can in a brick-and-mortar store, online shoppers often purchase an item in multiple sizes and take advantage of liberal return policies to send back products that don’t fit. Retailers end up eating the costs for the sake of keeping the customer.

In essence, iSizeYou envisions consumers using its app to capture body measurements and use the resulting data to find the best size recommendations with participating online retailers such as launch partner Piacenza Cashmere. It’s a similar approach to True Fit’s integration across myriad e-tailers. But for now, the app has some kinks to work out. In their app profile, users are prompted to enter their height and weight, secure hair away from their neck and shoulders and wear dark, close-fitting clothing from head to toe (with shoes removed). iSizeYou recommends against using a smartphone camera’s self timer, which can lead to inaccurate results, so users must enlist a bystander to snap the two, full-body photos captured from behind and of their side profile, from which the app generates its measurements and sizing recommendations.

iSizeYou largely was born out of the EU’s Horizon 2020 research and innovation program, from which it received 70 percent of its 1 million euro ($1.2 million) funding, and aims for privacy by not capturing the individual’s face or storing the photos on a corporate server, said researcher José Antonio Tornero, according to Valencia Plaza.

Related Article
Here’s What You Need to Know About Shoppers Around the Globe

Researchers from the Terrassa campus of Universitat Politècnica de Catalunya, the Technological University of Munich, the Metal Technological Institute of Valencia (Aidimme), iDeal and Holonix in the corporate sector and Piacenza Cashmere came together to create iSizeYou, which officially launched in January following initial development activities in January 2017.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register

Recent News

Under Armour said that 150 million individuals were affected by a data security breach involving its popular MyFitnessPal app.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register

Read more

President Trump has picked back up on what thus far has amounted to little more than a one-sided Twitter feud with Amazon.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register

Read more

DVF’s marketing guru explains how technology like mixed or virtual reality can succeed in stores as long as brands aren’t using “tech for tech’s sake.”

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register

Read more

The European Union is tackling industrial pollution with a new initiative that aims to foster more sustainable practices in Europe’s textile sector.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register

Read more

Lockers give Macy’s BOPIS shoppers an easy way to pick up orders in store, and could encourage those customers to make incremental purchases.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register

Read more

Print Friendly, PDF & Email

This exclusive Sourcing Journal report highlights the ways in which the apparel supply chain is facing more demands than ever—especially with companies focused on speed to market—putting quality control processes under increasing pressure.

Read More Read more

Bells & Becks aims to provide fashionable and functional footwear at accessible price points.

This content is for Annual, Monthly and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or register.
Log In Register

Read more

Comments are closed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More