It’s official: Beiersdorf names Stefan De Loecker as Heidenreich’s successor
The rumors have been confirmed. Beiersdorf has appointed Stefan De Loecker Chairman of the Executive Board, effective January 1, 2019. He will succeed Stefan F Heidenreich, who will step down from the Executive Board a year earlier than originally anticipated on December 31, 2018.
“The Supervisory Board appreciates the accomplishments of Mr. De Loecker for growth and renewal,” said Prof. Dr. Reinhard Pöllath. “The Supervisory Board strongly supports the proposed concentration on consumers and consumer benefits, skin care, digitalization, internationalization, and sustainable growth.”
Stefan F. Heidenreich commented: “Beiersdorf is a very successful company today with great brands and highly engaged employees. A solid basis for Beiersdorf has been set to build a successful future on. I have closely worked together in recent years with my successor, Stefan De Loecker, and I wish him and the entire company every success for the future.”
Stefan De Loecker noted: “Beiersdorf is an outstanding company with great potential. I would like to express my thanks for the trust this appointment places in me. In my new position as Chairman of the Executive Board, I look forward to sustainably expanding Beiersdorf in close cooperation with my colleagues on the Executive Board, with the Supervisory Board and with all employees – for the benefit of consumers, shareholders, and society.”
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