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Kim Kardashian West Steps Out in the Most Daring Makeup Trend of the Moment

Is there a look Kim Kardashian West hasn’t tried? When it comes to beauty, the reality star and business mogul—who recently discussed her own beauty brand, KKW Beauty, with Vogue—is fearless in terms of approaching the latest trends (no matter how risky). She has embraced super long, Cher hair, or made use of a strategic nude pedicure to showcase her clear Yeezy mules. Her latest dabble? Amping up her eye makeup with a high-impact blue shadow that’s fast becoming the trend of the moment.

Kardashian West—who attended an event in Beverly Hills last night celebrating KKW Beauty’s palette launch with Mario Dedivanovic, her longtime makeup artist—went full-on with her approach to the trend. She sported a blurred cat eye in cobalt, emphasizing it with dramatic lashes and a pale pink lip color. Her hair, meanwhile, was done up in a sleek, sky-high pony.

She initially tested out the look a few days ago on Instagram, when she debuted her and Dedivanovic’s new primary blue eye shadow, titled Libra. And it isn’t the first time she’s experimented with boldly colored lids—earlier in March, she referenced the runways by testing out a canary yellow eye shadow. So what’s next in the beauty mogul’s arsenal? Stay tuned.

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