Lady Gaga to launch make-up brand?
Lady Gaga could be set to jump on the celebrity make-up line bandwagon if a report published by Teen Vogue is to be believed.
The avant garde singer is reportedly in the process of trademarking a new brand called Haus Beauty, according to documents filed with the patent office on February 22 by Gaga’s company Ate My Heart Inc. The application spans several product categories including complexion cosmetics, lip, eye and cheek products, fragrance, skin- and body care, and more.
And, given the pop sensation is known for her unusual and creative looks, its widely expected that the line will be bold and ground-breaking – the inclusion of the novel term ‘beauty milk’ as well as ‘body masks’ and ‘laundry products’ in the trademark application would appear to confirm this.