Little Mix launches first namesake cosmetics brand
British pop group Little Mix, made up of Jesy Nelson, Jade Thirlwall, Perrie Edwards and Leigh-Anne Pinnock, has announced the launch of its first cosmetics brand, LMX by Little Mix.
The range is being developed by manufacturers SLG, the name behind Zoella Beauty and Tanya Burr Cosmetics, and will launch in Boots stores and other selected retailers this September.
Joining the likes of celebrity beauty brands such as Kylie Jenner, Rihanna, Jennifer Lopez and Kim Kardashian, the brand announced the launch via a teaser clip on their official Instagram account with the range thought to include a make-up palette, lipstick, highlighters, foundations, brushes and a make-up bag.
According to a press release, “Years of experimenting with different looks means the girls really know their cosmetics and their collection makes no compromises, with high-performance, heavily-pigmented formulations that suit every skin tone, unbelievable highlighters, velvety matte lips and high-impact colours.”
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