Mauritius-based FidelisWorld invests in India’s Wildcraft
Mauritius-based, Asia-focused technology, media, and entertainment fund FidelisWorld has invested in outdoor gear, apparel and footwear manufacturer Wildcraft. FidelisWorld will leverage its global network to help Wildcraft grow its business in India and abroad. The move complements Sequoia Capital’s backing and the investment by Flipkart in the company.
Shardul Amarchand Mangaldas acted as the legal advisor to FidelisWorld for this transaction. Spark Capital acted as Wildcraft’s transaction advisors and Argus Partners as Wildcraft’s legal advisors, a top Indian business daily reported citing a Wildcraft statement.
Rajeev Kalambi, principal at FidelisWorld, has joined Wildcraft’s board as director.
Wildcraft products are available in 175 exclusive stores and over 5,000 multi-brand stores across more than 500 Indian cities, with two manufacturing units in Bengaluru and Himachal Pradesh. It also sells its products in South Asia, Middle East and Central Asia and recently did its first tie-up in Europe. (DS)