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Nickelodeon tops LIMA Licensing Awards noms

The International Licensing Industry Merchandisers’ Association (LIMA) has announced this year’s crop of nominees for the International Licensing Awards, and Nickelodeon is leading the 2018 ballot across the board with a total of five nominations. (After leading nominations in both 2017 and 2016, Star Wars scored four nods this year.)

Whittled down from a record 700 submissions, more than 130 nominees from 16 countries have been recognized in categories including licensing, retail, promotions and consumer products.

LIMA members will cast their votes next month, and winners will be announced at a May 22 awards ceremony during Licensing Expo in Las Vegas.

This year’s nominees within the kids entertainment space include:

LICENSED PROGRAMS

CHARACTER/TOY BRAND
L.O.L. Surprise! – MGA Entertainment
Nickelodeon Slime – Nickelodeon
Paddington – Vivendi/The Copyrights Group
Pusheen – Pusheen Corp./Fluid World Limited
Rube Goldberg – Rube Goldberg/Brand Central
Shopkins – Moose Toys/The Licensing Shop

FILM/TELEVISION/ENTERTAINMENT – ANIMATED
Ali the Fox – Beijing Dream Castle Culture
Boonie Bears – Fantawild Animation
PAW Patrol – Spin Master/Nickelodeon
Peppa Pig – Entertainment One
PJ Masks – Entertainment One
Rick and Morty – Cartoon Network
Super Wings – Alpha Group

FILM/TELEVISION/ENTERTAINMENT – LIVE ACTION
The Walking Dead – AMC Network/Striker Entertainment
Baahubali – Arka Mediaworks/Black White Orange Brands Pvt Ltd
JoJo Siwa – Nickelodeon
The Rap of China – iQIYI
Ushuaia – TF1/TF1 Licenses

DIGITAL
emoji – the iconic brand – the emoji company/Global Merchandising Services
Five Nights at Freddy’s – Scottgames/Striker Entertainment
Kanahei’s Small Animals – Yurutto Inc./TV Tokyo Communications Corp.
LINE Friends – LINE Friends Corporation
musical.ly – musical.ly/Brand Central

LICENSED PROMOTION
Angry Birds Debit Card at China Merchandise Bank – Rovio (Shanghai) Commerce and Trading Co.
Masters of the Universe and Dirty Dancing – Mattel and Lionsgate/Born Licensing
Murder on the Orient Express & Godiva – Twentieth Century Fox Licensing & Merchandising/Sinerji Reklam Danismanlik Pazarlama Ve Dis Ticaret
Octonauts Swimming Programme – Silvergate Media
The Lapins Crétins (Raving Rabbids)/Carrefour – Ubisoft/CPLG France
Paramount Pictures’ “Transformers: The Last Knight” in partnership with Coca-Cola China – Paramount Pictures and Coca-Cola China

LOCATION-BASED OR EXPERIENTIAL INITIATIVE
Green Day Pop-Up – Warner Music Artist Services/Warner Music Group
Masha and the Bear on Ice – Animaccord/The Ink Group A/S
National Geographic Encounter – National Geographic
Pandora – The World of Avatar at Disney’s Animal Kingdom – Lightstorm Entertainment & Twentieth Century Fox
PAW Patrol Live – Nickelodeon & Spin Master
Star Trek: The Cruise – CBS Consumer Products
Very Hungry Caterpillar – Eric Carle, Haven Licensing  & The Joester Loria Group

RETAILER
Cotton On Kids – Mulga the Artist
Etam — Wonder Woman
Jay Jays – Rick and Morty
Saks Fifth Avenue – Snow White
Spirit Halloween – Stranger Things
Target – PAW Patrol
Woolworth’s – Marvel Heroes

LICENSED PRODUCTS

TOYS/GAMES/NOVELTIES/ROLE-PLAY (0-12)
Bonkers Toys – slither.io toy line
Cra-Z-Art – Nickelodeon Slime kits
Headstart – Tickle Me Elmo
Just Play – Disney Junior Doc McStuffins All-in-One Nursery
Toynami – Tulipop blind box figures
Wicked Cool Toys – Teddy Ruxpin

TOYS/GAMES/NOVELTIES/ROLE-PLAY (13 plus)
Funko – Rick and Morty Funko Pop!, action figures, apparel
Hasbro – Star Wars: The Black Series Poe Dameron Electronic Helmet
Jazwares – Roblox product range
Kidrobot – Andy Warhol art toy collectibles
McFarlane Toys – Five Nights at Freddy’s construction sets
Spin Master – Jumanji board game
The LEGO Group – LEGO Star Wars BB-8 – 75187

PUBLISHING/SOCIAL EXPRESSION/BACK-TO-SCHOOL
Centum Books Limited – JoJo Siwa publishing range
Insight Editions – A Die Hard Christmas: The Illustrated Holiday Classic
Jieli Publishing House – Super Wings Warrior picture storybooks
lovepop – Beatles pop-up card collection
Scientific Games Corporation – Willy Wonka Golden Ticket lottery game
Weldon Owen – RuPaul’s Drag Race: Paper Doll Book

DIGITAL/APPS/SOFTWARE/VIDEO
Amazon – Sesame Street Alexa Skill
EA Sports & Discovery Education – Madden NFL: Football by the Numbers digital learning game
Lenovo – Star Wars: Jedi Challenges
Metamoki – Wiz Khalifa’s Weed Farm mobile game
Mighty Kingdom – Shopkins World mobile game
SEGA – Total War: Warhammer 2 PC game series
Ubisoft – Star Trek: Bridge Crew

The entire list of nominees can be found here.

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