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Over 9424 trade visitors attend FIT 0/16 and Pueri Expo

The trade fair duo of FIT 0/16 and Pueri Expo held in São Paulo, Brazil witnessed a total of 9,424 trade visitors from 11 countries, up 9.5 per cent from 8,607 visitors in 2017. The central trade platform for the baby and children’s outfitting industry had 300 attractive exhibiting brands from 22 countries presenting exclusive new products for baby stores.

Pueri Expo increased its exhibition space from that of the previous year by more than 125 per cent to around 7,000 gross square metres. The 51st FIT 0/16, the international trade fair for baby and children’s clothing, and Pueri Expo presented themselves in a gross area of 13,000 square metres.

“The trade fair duo is the hotspot for the entire children’s industry in Latin America. We have once again successfully presented our international competence in the baby and children’s outfitting industry”, said Gerald Böse, president and chief executive officer of Koelnmesse GmbH, organiser of both trade fairs.

“It was an all-around successful event. The record results, like the very high number of new exhibitors and the once again increased degree of internationality on the visitor and exhibitor sides speak for themselves. With FIT 0/16 and Pueri Expo, we precisely address the needs of the industry in the region and deploy the know-how of the leading global trade fair Kind + Jugend perfectly and profitably,” Cassiano Facchinetti, managing director of Koelnmesse in Brazil, said.

Many major international participants on the market like ABC Design, Avent, Babyfehn, Chicco, Cybex, Dorel, Ergobaby, Mam, Nuk, Peg-Pérego, Skip Hop, Trunki and Twistshake presented their products and innovations at Pueri Expo. FIT 0/16 had some international key players like Calvin Klein Jeans, Tommy Hilfiger and Promperu, which presented providers of clothing made of Pima cotton in a pavilion.

Parangolé, Aaran Baby, Baby Duck, Charminho, Le Infantti, Pukeko and Mooui presented their collections for the first time at FIT 0/16 with great success. Nuk, Mam, BabyGo, Sam & Peas and Munchkin were there for the first time and are enthusiastic about Pueri Expo. For the exhibitors in the country pavilions from China, Peru and the US, the trade fair offered an ideal platform for presenting their new products in trendy designs for modern parents.

A total of 300 exhibitors presented themselves at the trade fair duo comprising 212 brands from Brazil and 88 foreign brands from 21 participating countries – Australia, Belgium, China, Chile, Germany, France, the UK, Ireland, Israel, Italy, Canada, the Netherlands, Norway, Peru, South Africa, Spain, Sweden, Switzerland, Thailand, Uruguay and the US. Many international exhibitors used the personalised matchmaking and were able to generate valuable contacts, said the organisers in a press release.

In addition to many Brazilian trade visitors, participants from Argentina, Bolivia, Chile, China, Costa Rica, Israel, Italy, Peru, Uruguay and the US also made use of the diverse offering of the trade and knowledge platform.

“We have exhibited at Kind + Jugend for 12 years. With distributors in Europe and Asia, we now turn our attention to the potential of Latin America. Our experience here at Pueri Expo was great. We talked to over 50 potential distributors and will choose one to market our childcare products exclusively here in Brazil. We will probably come back for the next edition,” said Ronald Koreman, director at Dooky.

The Kids Catwalk presented trendy styles on the first three days of the trade fair at the popular fashion shows. The Puericultura Showroom was a presentation space for innovative product presentations in the children’s outfitting segment. Many interesting lectures and workshops in the Trend forum inspired and provided important impulses with regard to market themes, fashion trends and sales concepts, for example, concerning omnichannel retailing and sales via social media channels.

In the consultation bus from Sebrae, many small and medium-sized companies took the opportunity to consult with analysts regarding themes like founding, accounting, supplier selection and marketing. The matchmaking for international exhibitors and visitors also met with a very positive response. Another highlight was the presentation of the Consumer Awards of Kind + Jugend. Winners from eight countries received the distinction for the products and bestsellers established on the market at the last Kind + Jugend in various categories.

The 52nd FIT 0/16 will present the latest fashion trends and collections of the autumn/winter season in the salon format with a uniform stand design from November 22-24, 2018. From June 13-16, 2019 the 53rd FIT 0/16 edition spring/summer will take place together with the 4th edition of Pueri Expo, the largest children’s outfitting trade fair in Latin America. (KD)

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