ePlaza Magazine
Submit news for free

SK-II limited edition bottles, designed by Australian artist

SK-II has channelled a fantasy world to promote its newest limited-edition bottle with an advert featuring Chinese singer Leah Dou, according to The Drum.

The 3D advert, named Pitera Wonderland, was created by director Tal Zagreba and showcases a make-believe world akin to Alice in Wonderland, with dancing characters that were created with the help of Virtuoso dancer Kieran Lai via a motion capture session that took place in Warsaw.

Zagreba said, “The biggest challenge was to finish the huge amount of work within the tight time frame – less than a month for the whole post-production stage. It was an extremely intense race against the clock – you’ve gotta love the adrenaline – and thanks to everyone’s hard work, we managed to go on a crazy ride to the wonderland and back.”

The company brought the SK-II limited edition bottles, designed by Australian artist and illustrator Karan Singh, to life via a bank of movements in order to create a live-action feel.

The post SK-II channels fantasy world with latest ad campaign appeared first on Global Cosmetics News.

Comments are closed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More