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Small Trends Can Be BIG

When most people think of trends, they think of huge economic and social changes, such as the shift to cloud computing or the migration of people away from rural areas to cities. But many of the most surprising and influential developments in modern society involve smaller numbers of people, as few as 1% of the population. I call these microtrends, and they are having an outsized effect on our economy, culture and politics.

Microtrends…

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