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The B&LLAs 2018 finalists are revealed

By Samantha Loveday
March 16, 2018

Top brands and retailers line up for glory in this year’s Brand & Lifestyle Licensing Awards.

The finalists in the product, property and retail categories for the Brand & Lifestyle Licensing Awards 2018 have now been confirmed.

“The B&LLAs continues to go from strength to strength in its third year and the quality of entries in every category is a testament to the extraordinary growth and dynamism of the brand licensing sector,” said Ian Hyder, joint md of Max Publishing, which organises and owns the B&LLAs.

The Product Awards Finalists

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range

  • Accessorize Optical Range from Fabris Lane
  • 
Coca-Cola X HYPE Accessories Collection from HYPE
  • The National Gallery Collection from Fulton Umbrellas
  • Nicole Farhi Eyewear Collection by Octoplast
  • Sara Miller London Silk Collection from My Gifts Trade
  • Ted Baker Beau Luggage Collection from Pelham Leather Goods
  • V&A Bag And Accessories Collection from Knomo


Best Brand Licensed Health & Beauty Product or Range


  • FatFace Toiletries for Boots from Peter Black
  • Firetrap Eau De Toilette from Corsair Toiletries Lifestyle
  • Hawaiian Tropic Fragrance Mists Collection from Designer Parfums
  • 
Jelly Belly Lip Balm Dispenser from Amber House
  • 
Krispy Kreme Beauty Gifting Collection from H&A
  • Laura Ashley Royal Bloom Bath, Beauty and Home Fragrance Collection for Boots from SLG
  • William Morris Beauty and Gifting from Heathcote & Ivory

Best Brand Licensed Adult Apparel Product or Range

  • Coca-Cola x Pinko Collection from Pinko
  • Hello Kitty x ASOS Collection
  • HRP Enlightened Princesses Collection from Hobbs
  • London Underground Range for Primark from Blues Clothing
  • RHS Flora Apparel from Coast
  • V&A People Tree Collection
  • Volkswagen Lifestyle Summer 17 Collection from FatFace

Best Brand Licensed Gifting Product or Range

  • Discovery Science Gift Range from Paladone
  • Eden Project Garden Gifting from Portico Designs
  • The Einstein Collection from Professor Puzzle
  • Kellogg’s Gift Range from Kimm & Miller
  • Nintendo SNES Gift Range from Pyramid International
  • Orla Kiely Stationery Collection from Wild & Wolf
  • Yvonne Ellen Collection from Blueprint Collections

Best Brand Licensed Food or Beverage Product or Range

  • 
Baileys Coffee Pods from Tassimo
  • Coleman’s Pork Crackling from The Snaffling Pig Co
  • Filippo Berio Baked Crostini Snacks from Chaucer Foods
  • Men’s Health Kitchen Fresh and Frozen Meat Products from ABP Food Group
  • The National Gallery Wine Range from Vina Santa Rita
  • Paul Hollywood Cake Mixes and Icings from Premier Foods
  • PIMM’S Ice Popsicle from Pops

Best Brand Licensed Homewares Product or Range

  • The Country Living Collection from Carpetright
  • 
Crayola Storage and Furniture Range from B&M
  • Joules Sofas from DFS
  • Laura Ashley Helmsley Kitchen Collection from The Symphony Group
  • Matthew Williamson Belvoir Wallpaper by Osborne & Little
  • 
Oasis Home Bedding from Clarke & Clarke
  • V&A Collection from John Lewis

Best Brand Licensed Children’s Product or Range

  • 
Crayola X Charlotte Olympia Colour-me in Footwear from Charlotte Olympia
  • Marie Chantal for M&S childrenswear range from M&S
  • 
The Nickelodeon Experimake Range from The Entertainer
  • Pringles Pencil Cases from Helix
  • Science Museum Space t-shirts from Fashion UK
  • Smile by Julien Macdonald from Mothercare
  • 
SmileyWorld Range from Zara


Best Brand Licensed Consumer Hard Goods Products or Range

  • Eveready Power and Lighting Range from B&M
  • Happy Jackson Tech Range from Venom Communications
  • Marshall Wireless Multi-Room Speaker System from Zound Industries
  • National Geographic Explorer Further Binoculars from Bresser
  • Scion Revival RD70 Radios from Roberts
  • V&A Classic Paint Collection from The Paintmakers
  • Volkswagen Mini Fridge from Fizz Creations

The Inspired Innovation Brand Licensed Product or Range

  • Discovery Adventures LED Light Up Beanie Hat from Summit International
  • 
Help for Heroes Cadbury Heroes Limited Edition Tin
  • Marie-Chantal Sivercross Collection
  • 
Military Wives Choirs Homeware and Fashion Accessories from M&Co
  • RHS Chocolates by Nature Range from Amelie Chocolat
  • RHS Honeybee Gin from Warner Edwards
  • Slush Puppie Range From Fizz Creations

The Retail Awards Finalists

Best High Street Fashion Retailer Brand Licensed Execution

  • 
ASOS
  • 
Coast
  • FatFace
  • H&M
  • Hobbs
  • M&Co
  • Primark
  • Skinny Dip

Best Department Store Or Mixed Retailer Brand Licensed Execution

  • 
Argos
  • B&M
  • Boots
  • Debenhams
  • House of Fraser
  • John Lewis
  • M&S

Best Supermarket Brand Licensed Execution


  • Asda
  • Lidl
  • 
Morrisons
  • 
Sainsbury’s
  • Tesco
  • Waitrose

Best Specialist Retailer Brand Licensed Execution

  • B&Q
  • Carpetright
  • Clarks
  • 
DFS
  • Moonpig
  • Paperchase
  • Specsavers

The Property Awards Finalists

Best Licensed Heritage Or Institution Brand 2018

  • British Museum
  • Help for Heroes
  • Historic Royal Palaces
  • The National Gallery
  • Royal Horticultural Society (RHS)
  • Victoria and Albert Museum (V&A)
  • William Morris

Best Licensed Lifestyle Brand 2018


  • Country Living
  • Designers Guild
  • Emoji
  • Happy Jackson
  • Joules
  • Laura Ashley
  • 
SmileyWorld
  • Volkswagen

Best Licensed FMCG Non-Food Brand 2018

  • Braun
  • Electrolux
  • Eveready
  • Good Year
  • JCB
  • Marshall
  • Volkswagen

Best Licensed Food or Beverage Brand 2018

  • Baileys
  • Coca-Cola
  • Guinness
  • Jelly Belly
  • Krispy Kreme
  • Slush Puppie
  • Tango

Best Licensed Fashion or Talent Brand 2018


  • David Beckham
  • Joules
  • 
Marie-Chantal
  • 
Matthew Williamson
  • Monsoon
  • Paul Hollywood
  • Sara Miller

Winners of all the B&LLAs categories will be unveiled at a lavish afternoon event at The Dorchester Hotel on Thursday, April 26.

For tickets for the Brand & Lifestyle Licensing Awards 2018, please contact Clare Davies of Createvents on clare@createvents.co.uk or call 0118 334 0085.

www.brandlicensingawards.co.uk

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