Google shopping will start shipping its products in compostable containers produced by the Israeli company TIPA Corp Ltd. Sustainable Suite Inc., an umbrella organization of sustainable packaging companies that includes TIPA, announced the agreement on Monday .
Founded in 2010, TIPA manufactures and designs bags and packaging similar to plastics that are fully compostable, including their laminates and labels, as an alternative to conventional plastic products. The company’s packaging disintegrates under compost conditions (high humidity, high temperature and the presence of microorganisms) within 180 days, said Merav Koren, vice president of marketing at TIPA.
TIPA packaging is as durable and waterproof as traditional plastic packaging and works for a range of products, such as fresh products, frozen products and clothing, according to company statements. According to Koren, depending on the type of packaging and the form, the compostable plastic is composed of between 20 and 60% of ingredients of vegetable origin, such as corn not genetically modified.
In March, the British supermarket chain Waitrose & Partners presented the TIPA compostable bag for their organic Duchy bananas. Waitrose & Partners estimated, at that time, that the measure would save 18 tons of plastic per year.
The TIPA packaging also expands beyond the production aisle and the company also produces packaging for fashion retailers, including Stella McCartney, Gabriela Hearst and Mara Hoffman, and for textile firm Delta Galil Industries Ltd. listed on Tel Aviv, said Koren.