That stellar growth, driven by successful user acquisition programs such as references through the Alipay application, brought the total to 721 million. At the end of last year, the figure was 654 million, while quarter-on-quarter growth was 22 million.
A prominent feature of the growth is that Tmall and Taobao is being introduced to lower-level and less-developed cities, which accounted for 70 percent of user growth in the last quarter.
The figures were included in the company’s annual results, which, as previously reported, included revenue growth of 51 percent during the year through March 31 to US $ 56.2 billion and net income increased. 31 percent to $ 13.1 billion.
Chinese markets posted a total gross merchandise volume (GMV) of $ 853 billion last year, 19 percent more than last year, which keeps the company on track to reach its GMV total target of $ 1 trillion by the end of 2020.
The company said that its Taobao platform continues to grow rapidly. This year, a new interface was launched aimed at improving the user experience through content innovation and personalized smart recommendations.
“It offers a personalized shopping experience by segmenting users based on behavioral data and providing them with further recommendations to improve the discovery of products and content,” the company said in a statement. “The new interface also includes innovative Taobao content, such as curated publications, short format videos and live events. These initiatives generated strong growth in user participation, conversion of purchases and annual active consumers. ”
Meanwhile, the Alibaba pillar, Tmall, is gaining portfolio share and growing faster than the industry average, the company said.
The growth of GMV physical goods, excluding unpaid orders, accelerated to 33 percent year on year in the quarter to March 31, compared to 29 percent in the previous quarter.
“This robust growth was driven primarily by a strong performance of fast-moving consumer goods (FMCG), apparel, electronics and furniture categories for the home during the March quarter.”
Its luxury channel Luxury Pavilion increased its brand line to more than 100 luxury brands, all of which have also opened Tmall flagship stores.