Van Heusen teams up with UFC
Van Heusen has entered into a partnership with UFC. UFC is a mixed martial arts organization. Van Heusen, a brand belonging to PVH, is UFC’s official men’s dress furnishings provider. UFC bantamweight champion TJ Dillashaw and UFC welterweight contender Stephen Thompson are starring in a new commercial highlighting the Van Heusen Flex collection of men’s shirts and pants.
The collection incorporates stretch features to give men a corporate business-like look without sacrificing the range of motion or comfort found in casual clothing. The commercial features Dillashaw and Thompson kicking, punching and grappling their way through an office-spat-turned-MMA-match while dressed in shirts and pants from the Van Heusen Flex collection.
The collection includes dress shirts, pants, suit separates and sport shirts. The collection is designed for the next generation of ambitious Van Heusen men who are seeking solutions-oriented work apparel. The collection is available at major retailers including Kohl’s, JC Penney, Macy’s.
With power-packed details and fine fabrics, Van Heusen has successfully defined the way women and men dress for the corporate world. The collections range from formal wear, party wear, casual wear and ceremonial wear with ranges that spread across shirts to suits for men, and dresses to blazers for women. Modern, minimalist, and timeless, the brand’s clothing is noted for being relevant to its time.