Versace jeans was acquired last September by US group Michael Kors
Versace will merge Versace Jeans and Versus. The merger will allow the company to further develop the Versace Jeans collections and at the same time not to lose the DNA and codes that made Versus so iconic. The Versace Jeans line is expected to hit the market soon.
Versus was first launched in 1989. In 2005, the brand underwent a four-year break, making a return in the fall of 2009. In fall of 2010, Versace teamed with Scottish designer Christopher Kane, who added a youthful, edgy and underground vibe. In 2012, Donatella Versace came out with a younger feel to the brand as a seasonless line focused on a strong digital presence. Capsule collections, co-branding projects and limited editions were undertaken under the Versus moniker with various designers and artists.
Over the past few months, Versace jeans had been looking at ways to simplify the business model and impart a better focus and energy into the brand portfolio so as to continue being innovative and relevant. So the decision was taken to integrate its two contemporary collections into one. Versace was acquired last September by US group Michael Kors. Versace products are distributed via 200 monobrand stores and over 1,500 multibrand retailers worldwide.