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WD-40 backing ‘FutureTech Success’ initiative

SAN DIEGO — WD-40 Co. and TechForce Foundation have teamed up to support TechForce Foundation’s FutureTech Success initiative, an industrywide effort to help solve the automotive technician shortage in America and promote the industry as a viable career with today’s younger generations.

The FutureTech Success campaign is a three-pronged approach to closing the skills gap and connecting young people to a technical career in the transportation industry, the partners said, and includes awareness building, hands-on youth programs and directs the industry’s collective resources to enhance future techs’ workforce readiness.

“WD-40 Co. has a long history of supporting the automotive industry, the vehicle technician profession and young techs nationwide,” Patricia Olsem, senior vice president of marketing strategy and innovation at WD-40, said.

“Automotive technicians have depended on WD-40 Co. products to get their jobs done for nearly 65 years, and we are proud to partner with TechForce Foundation in bolstering existing programs to champion the vehicle technician profession.”

The initiative will provide hands-on opportunities for young men and women to experience the rewards of working and creating with their hands.

The partners did not disclose a budget for the partnership nor provide specifics as to how they will carry out the promotional effort.

“We are proud to partner with WD-40, a company that understands the gravity of the automotive tech shortage in America and is willing to join efforts to keep America rolling,” Jennifer Maher, CEO and executive director of TechForce Foundation, said.

“By reaching out to parents, schools and youth who are naturally inclined to problem solve and use their hands to learn, the FutureTech Success campaign educates and spurs excitement within the next generation of automotive technicians.”

San Diego-based WD-40 markets home care and automotive cleaning products under a variety of brands, including WD-40, 3-IN-ONE, GT85®, X-14, 2000 Flushes, Carpet Fresh, no vac, Spot Shot, 1001, Lava and Solvol.

TechForce Foundation is an independent nonprofit that encourages and supports students pursuing post-secondary technical education and careers in the transportation industry. For more information about TechForce Foundation and its FutureTech Success initiative, visit TechForceFoundation.org.

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