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Wool industry needs to become more user-centric

“Low financial returns have pitched New Zealand’s crossbred wool industry into a crisis. To avert this, crossbred wool needs to be treated less like a commodity and its model overhauled to become more user-centric by the time it enters the marketplace, feels New Zealand Merino senior procurement manager Craig Adams. At the recent Farming’s Social License: A Genetic Solution field…

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